Even the most seasoned visitors to Milan's Salone Internazionale del Mobile in April were astonished by an eye-catching show held in the city's off-piste Ventura Lambrate district. None of the designers was a big star. Few are known outside their native Israel. Yet here was clever, creative thinking at its most spine-tingling. The show's title, Promisedesign, suggests the Israeli design scene is a work in progress.

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The writing table. Some history – Table – a wooden platter that rests on four legs. Has been a permanent fixture in many homes for thousands of years. Except a table was a multifunctional item used for eating, reclining and various forms of manual labor.

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Light and soft concrete, wooden cast, transparent resin and softened materials are only some of the new players in the design arena. Constantly joining traditional materials that are used in product design are new, surprising and original materials that are shattering existing boundaries.

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During the many years of working on UAVs, specializing in aeronautics and building strength, Asa Levental was introduced to carbon fiber. Enchanted with this material, Asa decided to leave the aviation industry for design.

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